I’m on a quest to master marketing. And when the marketing master, Seth Godin, released his latest book,  This Is Marketing: You Can’t Be Seen Until You Learn to See, I was psyched to read it.

The book didn’t disappoint (book notes in a future post!). At the end of the it, I was delighted to find a list of Seth’s recommended reading for marketers. And I decided to read every single book on the list and write about the lessons from each.

To make the list easier to scan and read, I organized it into four categories:

  • Business
  • Copywriting & Advertising
  • Sales & Direct Marketing
  • Branding: Being Market-Drive, Not Marketing-Driven

I’ll update the list with links to the blog posts as I go through each book, including This Is Marketing.

And of course, if you want to support the blog, pick up a book via the affiliate link. You’ll still get the books at the same price, but a portion of it will go to me. Thanks in advance if you do. 🙌

Without further ado, here are the 37 books from Seth’s recommended reading list:


Copywriting & Advertising

Sales & Direct Marketing

Branding: Being Market-Driven, Not Marketing-Driven

  • Who Do You Want Your Customers to Become? by Michael Schrage (Amazon affiliate link)
  • Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie Huba and Ben McConnell (Amazon affiliate link)
  • Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You by Seth Godin (Amazon affiliate link)
  • A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century by Scott Bedbury and Stephen Fenichell (Amazon affiliate link)
  • The Culting of Brands: Turn Your Customers into True Believers by Douglas Atkin (Amazon affiliate link)
  • Selling the Dream by Guy Kawasaki (Amazon affiliate link)
  • Marketing: A Love Story: How to Matter to Your Customers by Bernadette Jiwa (Amazon affiliate link)
  • Talking to Humans: Success Starts with Understanding Your Customers by Giff Constable (Amazon affiliate link)
  • The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World by Fred Reichheld (Amazon affiliate link)

Join My Journey to Master Marketing

Like I mentioned above, this list is the backbone of my quest to master marketing — if there is such a thing as mastering marketing.

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